Since I began as an entrepreneur I have launched 3 successful small businesses; the first in fashion resale, the second in B2B networking, and the third in the sailing niche. As a business owner I have been involved in all aspects of creating, developing, launching, and running both businesses. Creating business models, designing engaging brands, sourcing funding and investment, building websites, business development, PR and marketing, social media, managing a team, writing contracts, negotiating sponsorships, sales, organising events and exhibitions, and much more.

RETOLD all started in 2010; I was enjoying a successful Interior Design career with a healthy disposable income, and an active social life in a bustling city. Without realising it I had developed a bit of a shopping problem… ok, well more than a bit! One month I was pretty short on cash and decided to rent out the spare room in my apartment, and after clearing out the closets I ended up with 4 packing boxes full of unworn clothes, most of them unworn with their original tags still attached. Standing in my living room looking at the contents of these boxes was my lightbulb moment; I knew I wasn’t the worst offender amongst my friends and colleagues so after some research I started building my first business plan, and officially launched on 21st May 2011.
For the next few years, alongside my career, I slowly grew the concept and the customer base, learning what I could about running a business, and living more sustainably. At the same time, changes were happening in my career and I was feeling disconnected from my projects.
So in 2016 I took a leap of faith and left my career to focus on the business and really give it the time and energy it deserved. In January 2018, after a 6-month fitout, I opened the doors to my first, 3,000sqft boutique.

Now, RETOLD is a thriving second-hand clothes resale business, with 3 boutiques in Dubai and many more in the pipeline.

• WINNER – RetailME Awards 2018 – Most Admired Retail Launch
• FINALIST – Gulf Capital SME Awards 2018 – Micro Business of the Year
• WINNER – International House & VituZone 2017 – Unleash Your Inner Entrepreneur
• FINALIST – Gulf Capital SME Awards 2016 – ‘Sustainable Business of the Year’
• HIGHLY COMMENDED – Gulf Capital SME Awards 2014 – ‘Sustainable Business of the Year’
• FINALIST – Gulf Capital SME Awards 2014 – ‘Online Business of the Year’
• AHLAN! Hot 100 – 2014
• AHLAN! Hot 100 Homes – 2014
• SHORTLISTED – SME Advisor Stars of Business Awards 2012 – ‘The One to Watch’
• SHORTLISTED – SME Advisor Stars of Business Awards 2012 – ‘People’s Choice’
• SHORTLISTED – SME Advisor Stars of Business Awards 2012 – ‘Retail’
• WINNER – Emirates Woman ADCB Ambition Award 2011
• WINNER – SME Advisor Stars of Business – ‘Incredibly Innovative Approach’ Award 2011
• SHORTLISTED – SME Advisor Stars of Business Awards 2011 – ‘The One to Watch’
• SHORTLISTED – SME Advisor Stars of Business Awards 2011 – ‘People’s Choice’

Sustainability is the very core of what we do at RETOLD, and that stems from my desire to ‘make the world a better place’. Not only is the nature of the business tackling consumerism and the fast fashion industry, we strive to apply Purpose, People and Planet to all our business decisions, from waste reduction, our hiring strategy, our partnerships and collaborations, and our growth strategy.